Sergio Ochoa

Execute and manage product and solution based demand generation programs responsible for bringing in more than 44,000 leads and $40.1 million per year. Working alongside the Americas Demand Marketing team, social media strategy was implemented that in a six month period, brought in 4% of total leads translating into $860K of won opportunities.

• Create and manage online programs focusing on lead generation, customer engagement and return on investment.
• Execute integrated marketing plans leveraging live and on-demand webcasts, virtual trade shows, email, website, paid search, display advertising and social media.
• Work with creative agencies to define strategy for online campaigns and oversee planning, execution and reporting. Campaigns include social media (LinkedIn, Twitter & Facebook), influential blogger, search, and CPC banner programs.
• Partner with Product Marketing to develop campaign content focused on customer pain points and ensure integration across partners, sales and finance.
• Oversee execution of 25 webcasts per quarter in three languages (English, Spanish and Portuguese) with a per event average of 1000 registrants and 30% attendance rate.
• Manage and execute semi-annual virtual conference sponsored by top Silicon Valley companies with more than 10,000 registrants and an average 40% attendance rate.
• Compile advanced reporting on performance of programs and present findings to cross-functional stakeholders. Analyze data, identify success factors and initiate new campaigns based on previous performance of programs.
• Work closely with Operations and Sales teams to ensure all leads are correctly routed, followed up on and tracked.

Work with companies and business professionals to create and execute a wide range of digital marketing and communication strategies to achieve desired results. Strategies include web design and implementation, analytics, branding, content, public relations, social media, video, email, mobile, SEO and SEM.

• Design and build scalable and easy to use websites and landing pages with analytics and reporting tools.
• Develop and execute a variety of digital marketing strategies to promote clients and build their brand.
• Implement and monitor SEO and SEM strategy to drive traffic, increase conversions and generate leads.
• Implement social media strategy to create communication avenues between clients and customers.
• Create and implement email marketing campaigns to engage new and existing customers and promote incremental sales.

Managed a team of two and led the marketing and communications strategy for a product portfolio with yearly revenues of $51 million. Areas of responsibility included marketing strategy planning and execution, new product launches, branding, corporate communications, revenue forecasting and budget planning.

• Developed and executed the product and online marketing strategy with the goals of increasing revenue and market share. Over the course of two years, revenue increased by 28% to $10.7 million, market share grew by 16% and we realized a 114% return on investment (ROI).
• Partnered cross-functionally with teams in engineering, product management, product marketing, sales and finance in the development of new products and solutions. Planned and executed comprehensive launch plans with focus on creating awareness, generating demand and driving revenue.
• Created and managed sales and lead generation programs responsible for bringing in revenue for the company, channel, field and OEM partners.
• Promoted the company and brand using a mix of traditional and online marketing tools in order to maximize the reach of our message to our target audience.
• Leveraged social networking platforms to build credibility, generate buzz, reach buyers directly and maintain a high level of customer engagement.
• Created compelling messaging and content for multiple audiences. Communicated the benefits of our products and services to the sales force and provided them with the necessary tools to sell.
• Defined the high level strategy for tradeshows and events.
• Led the portfolio pricing strategy and negotiations with partners, analyzed demand and trends and made price modifications as necessary to maximize profit, margins and market share.
• Participated in the quarterly revenue forecast process, tracked contra and MDF, authorized program claims and collaborated with finance on funds accrual and release.
• Identified and prioritized marketing budget needs and managed disbursements.

Provided consulting services to small businesses and university students.

• Researched market conditions and implemented marketing strategy to achieve business goals.
• Reviewed communication strategies and made suggestions on how to grow and strengthen the brand.
• Analyzed websites and made recommendations on improving technical, content and design elements.
• Coordinated and oversaw the execution of advertising, promotional and communication programs.

Led a cross functional team tasked with integrating social media into the online marketing and communication strategy and streamlining the collaboration process.

• Created and implemented an online marketing hub consisting of an intranet website and repository designed to house content and centralize the department’s marketing and communication efforts.
• Increased the visibility of the company by using social media, video, email marketing, SEO and CRM to drive traffic to landing pages populated with targeted content designed to move visitors into the sales pipeline.
• Positioned the company as an expert and leader in the IT field by publishing company and industry news, making contributions to the education of the marketplace and providing valuable content across various social networking, blogging and video sharing channels.
• Worked closely with agencies to create content and collateral to supplement our marketing campaigns, lead generation programs, tradeshows and events.

Led all marketing and sales strategy for the consumer banking portfolio.

• Led a team of five in executing sales and marketing campaigns responsible for growing bookings by 427% from $11 million to $58 million yearly.
• Grew revenue from $1.1 million to $5.8 million annually over a period of three quarters.
• Established partnerships with brokers and realtors bringing in 15 % of total revenue through referrals.
• Improved customer satisfaction by 25 points to 87% increasing the branch’s ranking to the number one spot out of 20 branches in the district.